Hey there. We couldn’t help but notice you’re a small business. And, if you’ve landed on this post, you’re probably looking to improve your website. The good news? We’ve got a checklist of proven strategies just for you.
Make sure you tick these boxes and you’ll be ready to go.
Choose a relevant domain name
Step one. Choose a relevant domain name. This is the first thing people see when they land on your website. So the stronger your domain, the better your chances are of attracting quality customers.
Remember to go with something that accurately represents your business and target audience. Something that makes sense and is easy to remember. For instance, if you’re a builder, you should probably include the word ‘builder’ somewhere in your domain name. While if you sell cars or cut hair for a living, well, those things should make an appearance somewhere instead.
Add your important business details
Your website needs to list everything there is to know about your business. So include your company details, products and services, and contact information.
Your about us page should share who you are and what you do (and inject personality if your brand calls for it). Your products and services section should be enticing. And your contact information should be crystal clear. Don’t forget to make it easy for people to get in touch, too.
Tip: CTAs can make or break your products or services page. Always spend extra time crafting the perfect piece of micro copy.
Use real images of your company
Make your visitors feel right at home by using real images of your company. This will go a long way to showcasing your brand and it will create a sense of trust when people land on your site. At the same time, it’ll save you from having to use stock images, which feel lazy and out of place.
The bottom line? Real images build credibility. Generic images detract from the user experience.
Hire a developer to build your site
Hiring an expert is the best way to nail your web design. An experienced developer can work with you to create a website that looks amazing and reflects your brand to a T. But just as importantly, they’ll make sure everything runs like a dream. Think easy navigation, great functionality and super fast loading times.
Trust us, you won’t regret spending a little extra money for a professional touch.
Publish blogs regularly for your readers (and Google)
Readers love fresh content. By adding a blog section to your site, you can provide exactly that. So think about your brand and the expertise you have to offer. Then get to work writing blog posts on trending topics that your audience will find helpful.
Not only will this add value for your customers, and build your authority, but it will impress Google, too.
TLDR: Google’s algorithm promotes websites that have content regularly added to them. There’s no better way to do that than with your very own blog.
Ready to make your website the best it can be?
Get in touch with our friendly team. We create award-worthy websites for businesses of all shapes and sizes.
Connect with us today and let’s discuss your needs.