How to choose the right web design agency for your brand


Want to take your brand from good to great? Working with a web design agency is a smart move. However, while there are many to choose from, finding the right fit for you isn’t always easy. 

But that doesn’t mean it can’t be done. With research, patience and a sprinkling of strategy, you can land your perfect partner. Someone who puts in the effort to understand your goals. Who customises their service. And delivers work so impressive – it leaps off the page. 

Ready to begin your hunt for a web design agency? Make sure they tick these boxes. 

A killer website

The proof is in the pudding. If you want to work with a web designer – make sure they have an awesome website. This proves they are talented and take pride in their work.

At a glance, their website should be:

  • Well designed
  • Visually impressive
  • Beautifully written
  • Fast and responsive

On the other hand, if it’s slow, clunky and unappealing? It might be time to look elsewhere. Because at the end of the day – what you see is what you get. 

In short: click around. Have a play. And get a feel for what they can do. 

A proven track record (of great client work) 

Want to gauge whether an agency is experienced? Scroll through their previous projects. This is a fantastic way to determine if they can talk the talk and walk the walk. 

Think of their portfolio as an ad for their services. If you’re hooked from first click, you may have found yourself a winner. If it’s poor, or lacks diversity, then they’re probably new to the game and don’t have quality jobs to show off. Either way, always do your homework. 

Quick tip: when you flick through an agency’s portfolio, focus on websites in the same industry as yours. This will help you decide if they are a good match for your business. 

A big brand presence

Brand presence is critical. And if you want to stand out, you need to work with a team that stands out. So look for agencies that draw attention wherever they go, or soar high in Google search or post eye-grabbing ads. 

If they’ve achieved a strong market position, then chances are they’ll be able to do the same for you. And when you’ve got a shiny new website built by the best, you simply can’t go wrong. 

Kind words from past clients 

Yep, brand presence speaks for itself. But you know what goes even further? Social proof. Client testimonials are a gold mine for unearthing nuggets of information. So dig around. Get your hands dirty. And feel for what other people are saying. 

Testimonials are usually threaded throughout homepages and written into case studies. You can check out Google reviews too. (This is the first place people go to share their experience – both good and bad.) 

A solid team of developers 

Teamwork makes the dream website work. So keep a lookout for agencies with a solid crew behind them. This is key because many hands make light work. But more importantly, it means multiple skill sets can be harnessed to create out-of-this-world websites.   

Here’s what a good web design agency should have:

  • Back-end developers
  • Front-end developers
  • Graphic designers
  • Copywriters
  • Account managers

Crystal clear communication 

Seamless and stress free. That’s the dream, right? Your website journey can be exactly that when you choose an agency that communicates clearly. 

Expect them to be upfront from the outset. They’ll explain how long a project will take, how much it will cost and what you can do to help along the way. 

And if unforeseen problems arise? No sweat. A professional team will keep you in the loop at all times. Because that’s good communication. 

On-going support

The final piece of the puzzle? On-going support. There’s nothing worse than getting the keys to your new website and watching your developer ride off into the sunset. 

If you’re not a tech-person by default, you can easily get stuck using the dashboard. Good luck trying to add a blog. And if there’s a crash – well, you’re on your own.  

That’s why on-going support is critical. So rest assured that an experienced agency will do a thorough handover. They’ll train your team to manage the basics all the way up to the coolest features. But what’s more; they’ll answer your call should something go wrong. 

Looking for a web design agency that ticks all the right boxes? 

At Vibes Design, we build high-performing websites for our clients.

Connect with us today and let’s begin your journey.