Okay. You are publishing content on your website every other week. But you’re struggling to get noticed and really draw customers in. So what do you do? Well, it’s time to get strategic. Narrow in on your target audience. Use the right keywords. And add rich media to make your work one of a kind.
Keep reading to learn how your content can stand out from the crowd.
Know your target audience (and write for them)
Step one is to understand who you’re actually writing for, and to tailor your words for them. This is key because without a target audience in mind, you’re throwing generic content into the cosmos and praying it pulls in customers.
This doesn’t cut it. Especially in a competitive market.
So take the time to think about:
- Who you’re trying to reach
- What problems they’re facing
- And how you can make their life easier
This will empower you to craft copy that resonates with your audience. It will be truly valuable. And soar high above the competition as a result.
Create well-researched content
Now that you have a particular reader in mind, it’s time to do your research. Why is this important? Because your writing – be it a blog, landing page, case study or whitepaper – will be more effective (and unique) if you back up your assertions. In other words, the more effort you put into fact checking and quantifying your statements, the better.
We recommend spending anywhere from 30 minutes to an hour (or two) hunting for inspiration before you start writing. Again, this will improve the quality of your piece. It will also differentiate you as a specialist in the market.
Add images and cool video
Words on a page are great. But you know what takes a webpage or blog to a whole new level? Images and video. In short, if you have the opportunity to play with rich media, do it. This will transform the user experience and take your work from good to great.
Think about it from your perspective. It’s hard to resist clicking on an enticing video, or reading on once a photo has grabbed your attention.
Use the right keywords
Search engine optimisation. Three words you can’t ignore. This is because one of the best ways to stand out is to perform high in Google search. The good news is you can do this by using the right keywords. So identify the terms you want to rank for and get to work threading them throughout your content. Stuck for time? Hire a pro copywriter to do this for you.
Want to blow your competition away with killer copy?
We’re here to help. At Vibes Design, we bring words and brands to life every single day. Look to us for all your digital needs, from copywriting to design to web development.
Connect with us today and let’s discuss your project.