Case study · Furniture manufacturing · 2025
For an existing client, Vibes redesigned Identity Furniture’s product pages and built a WooCommerce-powered shortlist and quote workflow. The 2025 work focused on how customers explore products and request a quote, rather than online checkout.
The brief
The scope included redesigned product pages, custom fields, site-wide product-template changes and the shortlist and quote workflow. The documented work was completed in August 2025.
Some products need a conversation before an order. Tell us how customers choose, what information they need and how an enquiry should reach your team. Explore WooCommerce design and development or discuss your website.
Shortlistand quote workflow, powered by WooCommerce
Site-wideproduct-template changes
Customfields for product details
Aug 2025documented work completed
What we did
A made-to-order catalogue, where most customers compare and shortlist before they ask for a quote.
Product information, options and imagery organised around how customers compare furniture.
Structured product details, managed in WordPress.
One product template applied across the catalogue, so every product benefits.
Customers shortlist products and request a quote, powered by WooCommerce.
Checkout and payment were outside the 2025 scope. Enquiries go to the team as quote requests.
A proposed 3D table-top configurator was not built by Vibes.
On the site
Chairs
Stools
Tables
Table tops
Lounge
Shortlist
Projects
Capabilities
Inside the site
The product catalogue, a product page with its shortlist options, a category and the projects page.
Who did what
This case describes the documented 2025 catalogue work, not original full-site authorship or a measured increase in sales.
An existing Vibes client. The 2025 work built on its existing website.
Checkout and payment, and the proposed 3D table-top configurator.
How it came together
Product pages and a shortlist and quote journey for a made-to-order catalogue.
Redesigned product templates, custom fields and the shortlist workflow.
The documented work was completed in August 2025.
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