Case study · National brand · 2023
Cold Rock is a national ice creamery franchise. We rebuilt its WordPress website behind a familiar look: editable pages, store and franchise content, a store finder and a clean-up of old plugins.
The brief
Cold Rock didn’t need a new visual identity. It needed a website its team could manage: editable pages, structured content for stores and franchising, and a cleaner foundation after years of plugins.
We rebuilt the site in WordPress, keeping much of the existing visual layout, and added a Google Maps store finder approved by the Cold Rock team.
Store finderbuilt on Google Maps
Editablepages for the Cold Rock team
Franchiseand store content types
Sep 2023staging complete
What we did
Visitors see a familiar site. The team gets one that’s far easier to run.
Much of the existing visual layout kept, on a rebuilt WordPress foundation.
Structured content types for stores, franchising and franchisee support.
Customers find their nearest store, built to the approach Cold Rock approved.
Content moved across and old plugins removed.
Pages the team can update without a developer.
Cake ordering, gift cards and the rewards program run on their own systems and weren’t part of this build.
On the site
Ice cream flavours
Store locations
Franchising
Franchisee support
Careers
Our story
Blog
Mobile van
Inside the site
The homepage, flavours, the store finder and franchising.
Who did what
This was a technical redevelopment, not a new visual identity.
Kept its existing visual identity and approved the store finder approach.
Cake ordering, gift cards and rewards run outside the website build.
How it came together
A technical rebuild keeping the existing look.
The Google Maps approach signed off by Cold Rock.
The rebuilt site ready for review.
Ongoing help after the site went live.
Next case study
Every case shows what we did, who we worked with and what the client supplied.
Industrial · 2025
An industrial redesign with a large content migration.
Healthcare · 2026
Consulting · 2026
Specialist health · 2026
Start a project
Bring us the brief, or the sticking point. Tell us what exists, what needs to change and who else is involved. You’ll hear back from the person who’d actually work on it.
5.0 ★★★★★ from 110 Google reviews
Every project is scoped to the work involved. See what shapes website investment →
