Case study · Specialist health · 2026
A specialist root canal practice in Sydney’s Hills District had started its new website in Lovable, an AI website builder. We rebuilt it properly in WordPress: fast, editable by the clinic and ready for a move to a new domain.
The brief
The clinic was moving from australiandentalspecialists.com to a new name and domain, ausendo.com.au. The owner had designed about 40% of the new site in Lovable and wanted it rebuilt properly in WordPress.
We kept the design direction, then built a site the clinic’s team can edit, that loads fast, with URLs ready for the domain move.
Lovableprototype as the starting point
WordPresseditable by the clinic’s team
48hemergency path, front and centre
Newdomain, with redirects planned
What we did
The Lovable design set the look. The WordPress build made it something the clinic can run.
The calm, premium look from the prototype, refined around the clinic’s real content.
Urgent help, or a dentist found a problem: each visitor picks the path that fits.
A dedicated area for dentists sending patients to the practice.
Pages built with a visual page builder, so the team can update them without code.
Redirect-ready URLs and SEO-friendly templates, with the SEO team handling the migration.
Hosted on our Melbourne servers, launched on a quiet Sunday so forms and tracking could be checked first.
On the site
Emergency endodontics
Root canal treatment
Root canal retreatment
Cracked teeth
Root-end surgery
Laser-assisted treatment
For dentists
Patient guides
Inside the site
A look through the homepage: the welcome, the two patient paths, emergency appointments, referrals and common questions.
Who did what
The clinic, its marketing agency and our team each owned a part of the project.
Brought us the project, ran the SEO and planned the move to the new domain.
Designed the first version in Lovable and supplied the content and photography.
How it came together
A Lovable prototype about 40% complete, and a domain move planned for October.
We reviewed the prototype, then started the WordPress build.
Pages, forms and content, reviewed with the clinic and its SEO team.
Live on ausendo.com.au, hosted with us.
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