Case study · Healthcare · 2026
Total Health Choice provides mobile allied health care across Melbourne, from aged care to NDIS support. We rebuilt its large WordPress website with a new homepage and core templates, clearer service and audience pathways, and a conditional referral form.
The brief
The existing site held a lot of content for different services and the people who use and refer to them. It needed a clearer structure without losing that depth.
We rebuilt it with a new homepage and core templates, clearer pathways by service and audience, and a conditional Gravity Forms referral form. About 140 pages were recreated from scratch in a visual page builder the team can edit themselves.
~140pages rebuilt from scratch
Pathwaysby service and audience
Referralform with conditional fields
Jul 2026team training
What we did
A large existing site, rebuilt so each visitor finds their service faster.
Core templates rebuilt so every service page follows one clear pattern.
Clearer routes for each service and the people looking for it.
A structure that matches how people look for care.
Existing content and supplied media carried into the new templates.
Built in Gravity Forms, showing the right questions for each referral.
We built the site-side form and worked with the specialist who built the referral automation.
On the site
Aged care
NDIS
Paediatrics
Physiotherapy
Occupational therapy
Speech pathology
Referrals
Melbourne locations
Inside the site
The homepage, aged care, NDIS and the referral form.
Who did what
Several partners shaped this project. Here’s where each one’s work fitted.
SEO strategy and content input. A separate specialist built the referral automation.
Supplied the photography, videos and brand assets.
How it came together
A large site needing clearer pathways and a referral form.
The new homepage and core templates.
Conditional fields, then the handoff to the automation.
A recorded walkthrough of editing pages, images, menus and forms.
The rebuilt site deployed.
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