The brief
A brand-new business with no photos.
InsureYou Advisory came to us as a new business with a logo, a draft of its copy and no photography. The founders wanted a site that explained life insurance simply and made booking a call easy.
We designed the site around a short introductory call, created lifestyle imagery with AI from the founders’ direction, and built it in WordPress.
6 weeksfrom first call to launch
4types of cover, explained simply
AIimagery made for the brand
Hostedwith us from launch day
What we did
Simple to read, easy to book.
Life insurance is complicated. The website had to make it feel less so.
Designed around a call
A short introductory conversation as the first step, repeated where people are ready to act.
Four types of cover
Life, TPD, income protection and critical illness, each with its own clear page.
Imagery made with AI
Family and everyday-life scenes created from the founders’ direction: protection, security and peace of mind.
Claims, explained
A plain-English claims process page, so clients know what happens when they need it.
Hosting and email delivery
Hosted with us, with reliable form delivery to the team’s shared enquiries inbox.
Changes after launch
New bios, a phone number update and social sharing images, handled as the business settled in.
On the site
Life insurance
Total & permanent disability
Income protection
Critical illness
Claims process
Our partners
About
Inside the site
Calm, clear and human.
The homepage, a cover page, the claims process and the people behind the business.
Who did what
Small team, quick launch.
The founders brought the business. We brought the website.
Vibes Design
- Website design and WordPress build
- AI imagery, from the founders’ direction
- Mobile layouts and contact forms
- Hosting, domain and email delivery set-up
- Changes and support after launch
InsureYou Advisory
Supplied the logo and copy, and directed the imagery.
How it came together
Six weeks, start to finish.
First call
The business, the audience and the direction.
Homepage, then the rest
A homepage draft in two weeks, then every page a week later.
Launch
Live at the end of February, hosted with us.
Looked after
Bios, updates and email set-up as the business grew.
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