Case study · Consulting · 2025
Kestrel Path is a sales enablement consultancy helping SaaS, technology and media companies grow revenue. Its founder brought a detailed brief, a homepage wireframe and brand guidelines. We designed and built the WordPress website around them and launched it in September 2025.
The brief
Kestrel Path’s founder shared one working document with the content, a homepage wireframe and the brand guidelines. That document became the place for every round of feedback, so nothing was lost between emails.
While the site was in progress, we set up hosting and a coming-soon page, so customers searching for the business found something professional in the meantime.
1 briefcontent, wireframe and brand guidelines
1 docfor every round of feedback
4service deep-dive pages
Sep 2025live
What we did
The structure came from the founder. Our job was to make it look and work like an established consultancy.
A homepage design shared as a walkthrough video, then refined from the founder’s feedback.
The three offers shown as one connected system, the way the founder pictured it.
Pages for sales enablement consulting, leadership development, ROI coaching and AI-powered capability mapping.
Internal pages with a mountain view, animated clouds and a parallax effect for a bird’s-eye feel.
Client stories can be hidden until each one is approved for publication.
A professional holding page, live while the new site was being built.
On the site
Sales enablement consulting
Sales leadership development
ROI coaching
AI-powered capability mapping
Intention Selling™
Who we are
Case studies
Contact
Inside the site
The homepage, the approach, a service page and the team.
In their words
“Working with the Vibes team was such a pleasure. Great design work, super responsive and helped me ensure my website aligned with my brand guidelines. Highly recommend.”
Brent Nicholls, Kestrel Path, Google review
Who did what
Kestrel Path brought the thinking and the words. We turned them into a website.
Supplied the brief, content, homepage wireframe and brand guidelines.
How it came together
A summary of the meeting and the next steps, sent the same day.
Brief and brand guidelines in; a homepage walkthrough video six days later.
Every page ready for review, then refined in the shared document.
Final feedback applied and the new site launched.
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