The brief
Ten industries. Two countries. One front door.
Penske represents brands including Western Star Trucks, MAN Truck & Bus, Dennis Eagle, mtu, Detroit and Allison Transmission, across mining, energy, defence, marine, rail and more. Its corporate site had to present all of that, plus branches, support, compliance and news, without burying any of it.
We redesigned the site around clear paths for each audience, then rebuilt it in WordPress so Penske’s team could keep it current.
10solution areas, each with its own path
2countries, with branches across both
Aug2024full staging site ready for review
Dec2024approximate launch, with training
What we did
From the menu to the handover.
The redesign covered structure and design. The rebuild covered everything needed to move a large corporate site across and keep it running.
Navigation and structure
Solutions, support and company information organised so each audience finds its path.
Branch locations
Locations across Australia and New Zealand, so customers can find their nearest branch.
Case studies and fact sheets
Editable layouts for product, safety and project content.
Blog migration
Existing news and articles moved across to the new site.
Forms and analytics
Enquiry forms and tracking set up and tested before launch.
Training and deployment
Team training, then deployment with Penske IT.
Solution areas on the site
Commercial vehicles
Engine & transmission systems
Mining
Energy solutions
Defence
Marine
Rail
Construction & industrial
Oil & gas
Penske Truck Leasing
Inside the site
Built to cover a lot of ground.
A look at the pages behind the homepage: solution areas, industries, support, data sheets and news, on desktop and mobile.
Who did what
Clear roles, start to finish.
Projects this size involve more than one team. Here’s exactly what our part was, and what wasn’t.
Vibes Design
- Redesign of the structure, navigation and pages
- WordPress rebuild, locations, case studies and fact sheets
- Blog migration, forms and analytics
- Team training and deployment
Penske
Supplied the copy for the new site.
Penske IT
Handled the infrastructure and the transfer to Penske’s environment.
How it came together
From proposal to launch.
Brief and proposal
Penske’s brief, then a proposal setting out the pages, features and migration.
Design and build
The new structure and pages designed, then built in WordPress on a staging site.
Staging site
The complete site on staging for review, before anything went live.
Training and deployment
Team training, then deployment alongside Penske IT.
Launch
The redesigned site went live, with fixes and updates since.
The outcome
Launched, credited and still working.
The redesigned site went live around December 2024. It still carries our credit in its footer, and we’ve made fixes and updates since launch.
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