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Case study · News Corp Australia · 2025

NewsXtend: built for News Corp, refreshed for a new brand.

NewsXtend is News Corp Australia’s digital marketing agency for small and medium businesses. We built its WordPress website in 2021 from NewsXtend’s wireframes, then delivered the 2025 refresh that brought the site in line with the new brand.

ClientNewsXtend, News Corp Australia

ProjectWordPress build (2021) and brand refresh (2025)

LaunchedRefresh live March 2025

The brief

A big site, a new brand, a firm deadline.

In 2021 NewsXtend supplied wireframes for its core pages. We guided the design and built the site in WordPress: up to 30 pages, a services mega menu, CRM-connected forms and around 120 migrated blog articles.

When News Corp introduced new brand styling, we built the refreshed header and footer, new page modules and redesigned pages on a staging site, while News Corp managed content and internal testing.

2021original WordPress build

~120blog articles migrated

17pages refreshed or built from templates

Mar 2025brand refresh live

What we did

Two projects, one partner.

A national brand needs a site its own team can run, and a developer who can keep up when the brand moves on.

Built from wireframes

NewsXtend’s wireframes turned into a full WordPress site, with design guidance along the way.

Services mega menu

Every service reachable from one clear menu.

Forms and tracking

CRM-connected forms, analytics and tracking codes set up at launch.

New brand modules

Reusable page modules built to News Corp’s refreshed brand designs.

Header, footer and pages

A new header and footer, eight pages refreshed and nine built from templates.

Staging and training

Built on a staging site with recorded WordPress training for the team.

On the site

Online presence

Paid media

Websites

Video

Results

Marketing consult

Campaign audit

FAQ and glossary

Inside the site

Driving growth digitally.

The refreshed homepage, services and results pages, and where it started in 2021.

Homepage, 2025Australia’s go-to digital marketing powerhouse.

Online presenceServices presented in the new brand.

Paid mediaClear service pages with a single next step.

ResultsClient stories, one page each.

Homepage, 2021The original site we built from NewsXtend’s wireframes.

Who did what

Their brand, our build.

News Corp owned the brand and the content. We built the site, twice.

Vibes Design

  • 2021 WordPress build from supplied wireframes
  • Design guidance on the core pages
  • Blog migration, forms and tracking
  • 2025 brand refresh: modules, header, footer and pages
  • Staging, training and launch support

News Corp Australia

Supplied the wireframes, the refreshed brand designs and the content, and ran internal testing.

Hosting partner

Managed the WP Engine hosting and pushed the refresh live.

How it came together

Two builds, one site.

2021

The original build

A new WordPress site built from NewsXtend’s wireframes.

Oct 2024

Refresh designs

News Corp’s new brand prototype reviewed and scoped.

Jan 2025

Modules and templates

New modules, pages and templates built on staging.

Mar 2025

Refresh live

Final updates applied and the refreshed site launched.

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